Roblox Game Monetization Calculator
Plan your Game Pass and Developer Product prices, see how many Robux you keep after Roblox's 30% fee, and what that's worth in dollars through DevEx.
Calculator
You keep R$209 per sale · R$8,360 a month
You keep R$139 per sale · R$4,170 a month
You keep R$104 per sale · R$2,080 a month
You keep R$34 per sale · R$4,080 a month
Eligible spend from these players cashes out at $0.0054 per Robux instead of $0.0038. Leave it at 0% if you're not sure.
- Players spend
- R$26,790
- You earn (70%)
- R$18,690
- DevEx value
- $71.02
At this pace you'd reach the R$30,000 DevEx minimum in about 2 months.
Estimates only, not financial advice. Excludes Premium Payouts, taxes, and refunds. Rates from Roblox's Developer Exchange docs, checked October 2026.
Roblox monetization tips
- Price in Robux, plan in dollars: every R$100 you sell becomes R$70 Earned Robux, worth about $0.27 at the standard DevEx rate.
- One great Game Pass beats five weak ones. Launch with two or three passes and one or two repeatable Developer Products.
- Sell time savers, capacity, and cosmetics. Pay-to-win pricing can spike sales for a week and then hurt ratings and player counts.
- Change one price at a time and compare conversion in the Creator Dashboard over at least a week.
- Never promise free Robux or real-money rewards to players; it breaks Roblox's rules.
Need something to sell? Every idea from the Roblox game idea generator comes with Game Pass and Developer Product ideas at suggested prices. See Roblox game monetization ideas or read how to monetize without pay-to-win.
Robux and DevEx FAQ
How much of a Robux sale does a Roblox developer keep?
For Game Passes and Developer Products sold inside your experience, you keep 70% as Earned Robux and Roblox keeps 30%. A R$100 Game Pass earns you R$70.
How much is 1 Robux worth in USD for developers?
Through the Developer Exchange (DevEx) program, the standard rate is $0.0038 per Earned Robux, which is $114 for 30,000 Earned Robux. Eligible spend from age-checked 18+ players in the U.S. cashes out at $0.0054 per Earned Robux. Rates can change, so check Roblox's DevEx page before you plan around them.
What is the minimum to cash out with DevEx?
You need at least 30,000 Earned Robux, plus a verified email, a DevEx portal account, tax forms, and an account in good standing. DevEx is for creators 13 and older, and anyone under 18 should do it with a parent or guardian.
Should I use a Game Pass or a Developer Product?
Use a Game Pass for permanent perks bought once (2x Cash, VIP, extra slots). Use a Developer Product for things players can buy again (currency packs, boosts, skip stage). Most games launch with two or three passes and one or two products.
What should I charge for a Game Pass?
Common starting ranges are R$49 to 199 for cosmetics, R$199 to 449 for multipliers, and R$249 to 599 for automation. Start in the middle, then change one price at a time and compare conversion in the Creator Dashboard.
Does this calculator include Premium Payouts?
No. Premium Payouts depend on how long Roblox Premium members spend in your game, so they can't be estimated from prices. Treat this calculator as a plan for your sales income only.